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Full Time New York, NY

Product Manager

Product Managers at Too Lost are to report to the Head of Label Services, overseeing priority artists/label accounts to ensure that releases are serviced accordingly, collecting marketing and pitch information, placements landed, sharing platform best practices and programming opportunities, and actively working to increase the success of the pitching process and support secured. An effective Product Manager has good communication skills, is well-organized, self-sufficient, and proactive in predicting client needs and ensuring that they are met. Product Managers will liaise with clients (management teams/artists), respective A&Rs throughout the release process, and internally with the Marketing Team to ensure all three are on the same page before, throughout and following the release cycle. Product Managers will work closely with your fellow PM’s and head of Label Services to develop more efficient processes and work flows, collaborate on marketing ideas and activations and constantly be seeking new ways to market music and are passionate about doing so.

Full Time
New York, NY
$85,000 - $100,000
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tasks


  • Work with the Marketing team & Head of Label Services to discuss forthcoming priority releases.
  • Ensure priority release information is inputted on necessary pitching sheets, as well as logging YouTube pitches and placements landed.
  • Act as the main administrative point of contact for assigned artists — from day- to - day account management to marketing and rollout assistance for releases during the cycle.
  • Discuss necessary deliverables and communicate project submission and deadlines with both A&Rs internally, and clients–sharing any marketing updates/movement with Head of Label Services.
  • Coordinate releases and any associated questions with the operations team and ensure that any mapping or delivery errors are handled prior to release.
  • Keep Priority Artist drive organized and up to date with latest artist assets, Press Photos, EPKs.
  • Assist with submitting artists for programming opportunities and coordinating with A&R team to make sure that all relative artists are shared for fitting opportunities.
  • Establish a clear trajectory/path of action items to ensure project execution (e.g. digital marketing, creative asset services, label/distribution partners, PR and more) through until completion.
  • Implement artist development strategy – consistently maintain overarching release plans, analyze impact of marketing campaigns, work with internal team to expand artists’ presence across platforms.
  • Oversee ongoing marketing initiatives and non-release specific opportunities.
  • Analyze post-release impact and work with the internal Marketing team to identify the best strategy to capitalize on any momentum.
  • Forward-thinking/proactive, Constantly bring in additional opportunities for artists (assist in client-to-client collaboration as it makes sense, sponsorships/partnership deals, DSP opportunities etc)
  • Working with artists/teams and internal marketing team/Head of Label Services to create one sheets and decks for pitching priority releases.


requirements


  • Industry experience preferred
  • Confident & comfortable engaging artists and managers
  • Proficient in Social Media Marketing/Analytics - or have a basic understanding of it
  • Creative/Design skills (Adobe Suite)
  • A Can-Do attitude
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