Key Responsibilities:

Growth Marketing

• Develop and implement data-driven strategies to drive user acquisition, conversion, and retention.
• Identify growth opportunities and execute campaigns to expand our customer base.
• Analyze key metrics and performance data to optimize marketing efforts and maximize ROI.

Email Campaigns

• Create and manage email marketing campaigns to nurture leads, promote new releases, and drive engagement.
• Segment email lists and tailor content to specific audience segments for improved targeting and personalization.
• Monitor email deliverability, open rates, and click-through rates to optimize campaign performance.

SEO Optimization

• Conduct keyword research and analysis to identify relevant topics and opportunities for organic search visibility.
• Optimize website content, metadata, and other elements to improve search engine rankings and drive organic traffic.
• Stay updated on SEO best practices and algorithm changes to maintain competitive advantage.

Advertising

• Plan and execute paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant channels.
• Monitor campaign performance, adjust targeting and bidding strategies, and optimize ad creatives to achieve campaign objectives.
• Manage advertising budgets effectively to maximize ROI and reach marketing goals.

Social Media

• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth.
• Create compelling content for social media platforms, including posts, stories, and multimedia assets.
• Monitor social media channels, respond to inquiries, and engage with followers to build community and foster relationships.

Public Relations Support

• Assist in the development and execution of public relations initiatives to generate positive media coverage and enhance brand reputation.
• Draft press releases, media pitches, and other communications materials to convey key messages and announcements.
• Cultivate relationships with media contacts, influencers, and industry stakeholders to amplify our brand presence.

Additional Responsibilities

• Collaborate with cross-functional teams, including Operations, A&R, and Label Services support, to align marketing efforts with business objectives.
• Stay informed about industry trends, competitor activities, and emerging marketing technologies to inform strategic decision-making.
• Track and report on key performance indicators (KPIs) and marketing metrics to measure the effectiveness of marketing campaigns and initiatives.
• Take ownership of special projects and initiatives as assigned by senior leadership, demonstrating flexibility and adaptability in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; MBA or advanced degree is a plus.
• Proven experience in marketing roles with a focus on digital marketing, growth marketing, or related disciplines.
• Strong understanding of digital marketing channels, including email marketing, SEO, SEM, social media, and online advertising.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Facebook Analytics, etc.) and ability to interpret data to drive insights and decision-making.
• Excellent communication skills, both written and verbal, with the ability to create compelling content and communicate effectively with internal and external stakeholders.
• Demonstrated project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Passion for music and knowledge of the music industry landscape is preferred.