What is Too Lost?
Too Lost is a global music and technology company offering a comprehensive digital suite of services and solutions for independent rights holders. We support musicians, labels, studios, brands, funds, and platforms with the infrastructure to distribute, monetize, manage, and protect music at scale worldwide.
Too Lost is proudly an independent music company and an active member of the American Association of Independent Music (A2IM), the Music Fights Fraud Alliance (MFFA), the Recording Industry Association of America (RIAA), and Merlin. The company is headquartered in New York City, with additional offices in Los Angeles and Reykjavík.
Our mission
Our mission is to provide creators with the access, infrastructure, and tools required to build and scale successful music businesses. Too Lost delivers a comprehensive digital framework for the independent music sector, enabling artists and labels to grow and operate efficiently while retaining full control of their rights and ownership.
Leadership
Gregory Hirschhorn
Co-Founder, Chief Executive Officer
Bjarki Larusson
Co-Founder, Chief Technology Officer
Alex Silverstein
Co-Founder, Chief Operating Officer
Jen Ferrer
Director, Commercial & Artist Strategy
Aldo Davalos
Head of Business Development
Marc Emert-Hutner
Vice President, Artists and Repertoire
Mark VanAtta
Vice President, Finance
Deanna DeVivo
Director, Human Resources
Elena Occhipinti
General Counsel, Head of Business Affairs
Our Investors
TA Associates
TA is a leading global private equity firm focused on scaling growth in profitable companies. Since 1968, TA has invested in more than 560 companies across its core sectors, including technology, business services, financial services, and healthcare. Leveraging its deep industry expertise and strategic resources, TA collaborates with management teams worldwide to help high-quality companies deliver lasting value. The firm has raised more than $65 billion in capital and has more than 160 investment professionals across offices in Boston, Menlo Park, Austin, London, Mumbai, and Hong Kong.
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GoldState Music
GoldState Music is a private investment firm with a primary focus on the music sector. GoldState invests in music rights, enterprises in need of growth and expansion capital, as well as emerging music technology. The firm was founded in 2022 by Charles Goldstuck, and currently has offices in West Palm Beach, FL. The team consists of experienced industry professionals who are deeply rooted in the music ecosystem.
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Pinnacle Financial Partners
Pinnacle Financial Partners, Inc. ("Pinnacle") is a $119.1 billion asset regional bank which provides a full range of banking, investment, trust, mortgage and insurance products and services for commercial and consumer clients who want a comprehensive relationship with their financial institution. The firm joined forces with Synovus Financial Corp. in 2026, bringing together more than 160 years of combined banking service. Pinnacle is the largest bank headquartered in Tennessee and the largest bank holding company headquartered in Georgia.
VisitCareers
Interested in building with us? Check out our available career opportunities.
Licensing
License millions of recordings from the most exciting independent artists and labels.
Brand Assets
Download our official logo files, color codes and style sheets.